Reviews and Press

Watches, Beer, and Insight on the Farr + Swit Brand 

Ariel Adams, the founder of aBlogtoWatch, sits down with Adam to talk about the 
emerging trend of microbrand watches and how Farr + Swit was established.

WATCH ADDICTION

“It is definitely a very cool watch...and is quite a good package considering the material and the movement

— Erik

Watch Addiction

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Time To Go Travel 

and Timepieces

“All around it has been a really great watch so far but the dial is where it's at.

— Robert

TimeToGo Travel And Timepieces

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“...this is a really substantial and unique looking dive watch and is a great option for anyone that is looking for a watch that looks different and happens to be built in America”

— Richard Park

Whats on the Wrist

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OFD Watch Channel

“The way that bezel lines up with the case is very nice...it really is a great looking piece.

— Aron Dunlap

OFD Watch Channel

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“It's a unique piece, especially with the dial.  I like a lot about this watch.

— Don Evans

Watch Report

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Marshall Time

“...very good attention to detail...bezel action...great lume

— Chris

Marshall Time

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Maverick Watch Reivews

"I think you are getting a ton of watch for your money"

— Maverick

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Vino Veritas aka

 John Patrick Acquaviva

Full review of the Seaplane Automatic "Day Trip" en Español.

Full Review

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Español

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“If you’re wondering what American watchmaking has to offer, start here."

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— Sam Kessler 

Oracle Time Magazine

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“...the watch is designed by guys who probably care about the details and the performance every bit as much as you do.”

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— Michael Weare 

WATCHUSEEK

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“It is a solid watch with a reliable Sellita SW200 automatic movement, with a unique dial, with a familiar and comfortable case.”

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— Don Evans 

The Watch Report

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In an age in which constant connectivity is becoming the norm, Farr + Swit aims to build products that remind their customers to remain present in the here and now, to ignore the beeping notifications of an increasingly digital world, and to reconnect with themselves through nature.

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— Rob Nudds

aBlogtoWatch

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“I really liked the treatment done on the dial, with the sea and sky approach. Past that, this is a tremendous value for the price – just look at those specs...”

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— Patrick Kansa 

THE WRIST WATCH REVIEW

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“It boasts a quality Swiss movement, some clever design choices, and a healthy dose of charm.”

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- Loren Sciurba

The Time Bum

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“For a general outdoor activity dive/pilot watch that is very well made using a top quality Swiss movement, this is a great first watch from Farr + Swit.”

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— Bert Kanne 

Microbrand Watch World

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“For the money, you will be hard pressed to find anything with specs this good. It’s a very attractive watch that obviously was designed by watch enthusiasts for watch enthusiasts. ”

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— James Wade

Watching the Value

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Matthew Scott

Automotive Journalist Expedition Consultant

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"Modern society is built upon two pillars—time, and technology. You’d be hard-pressed to be successful today without either. But technology can be deceiving. Smartphones were sold to us as a tool to give us freedom, but how many times have you not taken the plunge headfirst into adventure because you’re afraid your phone will get wet? How many times did you resist getting off-the-grid because it would die? I wear a Farr + Swit Seaplane Automatic because half the timemy life often takes me places that a smartphone can’t survive—and the other half I’m just trying to escape the leash that is modern society. When you’re in the field keeping time is an essential task and I love how my Seaplane Automatic reliably winds itself just by walking around, that’s one less battery or charger to worry about in the 15 countries and countless trips mine has endured since I started wearing it. I love how easy and precise date changes are, an essential feature for those familiar with jet-lag. I like that the sailcloth strap is easily adjustable, it takes only seconds to adjust the strap in order wear it on the outside of your jacket If that’s what is required on the trip. Best of all, I love how no matter where I am, my Farr+Swit Seaplane reminds me of home—designed in Chicago, assembled, and created the USA. Do yourself a favor, unplug from your phone, get out and explore—but still make sure you’re home in time for dinner" 

"...a wonderful innovative watch company and think they going to really hit the high notes with watch collectors and adventurers alike, a modern classic" 

Dave Southwood 

Photographer

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" I am now a lucky owner of the Seaplane Automatic Limited Edition, Midnight Landing watch by Farr and Swit! The first impression is that this is a beautiful watch looks even better on the wrist. The build quality is excellent and find myself looking at the clear case back when I’m not wearing it. My favorite color happens to be blue, and this model has this color smartly accented on the hands, along the outer edge of the dial and blue stitching along the band.  What I like most is the versatility of the watch that looks great whether I’m on a hike, or a night on the town. I’m excited to own my first automatic watch!" 

Pete Beeson 

Photographer

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